Undercurrent Is a New Immersive Platform Sparking Conversations Around the Climate Crisis

This September sees the inaugural iteration of Undercurrent—a new experiential, cause-driven arts and music platform. By tapping influential musicians and buzzy cultural figures to create immersive experiences and spark discussions with its audience, Undercurrent hopes to bring a larger, more impactful awareness to critical issues that affect all of our lives—starting with the Climate Crisis. 

The first installment of Undercurrent will take place at The Jefferson in Brooklyn, NY, where the 60,000 square-foot space will be home to multimedia installations by over 40 musicians, artists, creatives, and nonprofit partners—including Bon Iver, Jorja Smith, and Miguel. Additionally, guests will be able to shop a curation of ethically-produced goods, sip on sustainably-sourced farm-to-cocktail drinks, and connect not only with likeminded people, but directly with climate action causes. 


On the frontlines of driving positive change for our planet, the aforementioned nonprofit partners include Ocean Conservancy, Global Forest Generation, and Kiss the Ground.

The event takes place from September 9 to September 19, 2021, and tickets purchased include carbon offset credits. A ticket grants you access to a reserved time slot at Undercurrent, where you’ll be able to explore more than 10 different immersive installations. Your experience within the installations may last anywhere from 1-2 hours, but you’re also free to hang out in the lounge area.

Find out more about the event—and how to book your tickets—at Undercurrent.World.

In other news, Nike partnered with a community in Hong Kong to refurbished a basketball court with 40,000 used sneakers.