Right off of collabing with Kuumba, streetwear brand Brain Dead is partnering up with Dutch design company Droog for a special piece. The two are releasing the Brain Dead Rag Chair, an exclusive item made with extra samples, and defective and discarded clothing.
Brain Dead defines itself as a “creative collective of artists and designers from around the world.” The brand is known for its disruptive, graphic heavy aesthetic, and finds its inspiration from the post punk movement, underground comics, and the vast array of subcultures.
Founded in 1993 by Gijs Bakker and Renny Ramakers, Droog was created with the aim of boosting contemporary Dutch design. The company’s name, “dry” in Dutch, reflects the quiet innovation and dry humor of the objects it develops. Generally these are experimental and reuse daily objects, turning common pieces into fun and enjoyable designs.
The Rag Chair originally came out the year Bakker and Ramakers founded the company, having been debuted at the design exhibition at Milan Design Week. Designed by Tejo Remy, the chair was an excellent example of upcycling and sustainable design. Over the years, the chair gained such traction that it has become Droog’s standout creation. This new version will count with more than 50 sweatshirts, T-shirts, shorts, and other Brain Dead pieces.
The chair has been on exhibition at the Spazio Maiocchi in Milan and is available now for preorder on the Brain Dead website.