Stella McCartney and adidas are back again adding a brand-new performance collection to the long-time partnership between the British designer and global sportswear brand. Named adidas by Stella McCartney STELLASHINE, the performance-wear line is a “reimagining of workout wardrobe staples” with pieces constructed using zero virgin polyester and PRIMEGREEN, adidas’ series of recycled materials. The brand notes that items made with Primegreen use at last 40% of recycled material in total.
STELLASHINE consists of workout essentials like tights, crops, training jackets, and running shoes, and is meant to provide all the needs for your workout session while being transitional enough to take you from the gym to hanging with friends downtown. The multipurpose collection elevates typical activewear with reflective shine materials and textures along with adidas tech like Aeroready for temperature management, Boost in footwear for comfort and energy return, as well as high-performance materials that are also sustainable – a thoughtful, designer touch expected by any adidas by Stella McCartney project.
Standout pieces include the Metallic Running Jacket with its key packable-feature, allowing wearers to fold the item into a pouch for on-the-go moments, and the popular Ultraboost 21 shoe remixed to be an eco-conscious, high-tech urban runner designed and tested for 10km runs.
“Both of these pieces – and the rest of the STELLASHINE collection – are high-performance, but we’ve used unique shine and metallic materials and cuts that make them look really striking and stylish,” said McCartney. “I think that’s what I love most about designing performance wear; fusing the technical features with high-fashion principles.”
The designer’s approach has been evident throughout the long list of adidas by Stella McCartney collections. Earlier this year, McCartney launched a StellaRun urban running line that centered around Primeblue, adidas’ recycled material made in part with Parley Ocean Plastic, and featured a completely new silhouette called the Earthlight Mesh.
McCartney’s partnership with adidas, which is now in its eighteenth year, has always strived to use the sub-label as a way to push the thought of what performance-wear could be, promote a more Earth-friendly method to design, and establish a platform for a creative community.
“I think it’s really important for big brands like adidas by Stella McCartney to give a platform to young creators who are doing things differently,” said the designer when speaking about STELLASHINE’s collaborators. “We are constantly looking for talent who inspire us, but also inspire their communities through their art, their activism and their attitude.”
The STELLASHINE creative campaign direction is led by London-based collage artist Jazz Grant and features Jam Skate Club founder Oumi Janta and mindfulness-focused creative Anuthida Ploypetch.
“I wanted to work with Jazz on the STELLASHINE campaign because I find creatives like her really inspiring – her work makes a statement and has a deeper meaning,” said McCartney. “Berlin based Oumi and Anuthida were the perfect people to feature in Jazz’s work. I was drawn to them because once again, you have these two creatives who are making a big impact in their own communities and both have such a positive energy that reflects the bold collection.”
On the other side of the sportswear industry, Nike revealed its 2021-22 international football kits and they’re all made from recycled plastic bottles.