Global sportswear giant adidas has launched a new “Choose to Give Back” donation program powered by thredUP’s proprietary Resale-as-a-Service (RaaS) platform. The program allows customers to send used product from any brand back to adidas through a seamless process currently housed in its Creators Club app. Products will either be reused or resold depending on the item’s condition, and in exchange, Creator Club members will earn rewards such as membership points and even vouchers to be used for future purchases.
The Three Stripes is a on a mission to end plastic waste, and initiatives that extend the life of product like “Choose to Give Back” is another way the brand is encouraging people to join in its sustainability efforts while evaluating their own consumer behavior. As the brand notes in a press release, an estimated 36 billion clothing items are thrown away in the US each year, 95% of which could have been reused.
“We believe that great performance shouldn’t come at the cost of the environment. That’s why we’re committed to establishing a circular future for sportswear, and with the Choose to Give Back program, we are helping people to see new possibilities to give old gear new life,” said adidas SVP of Sustainability Katja Schreiber.