Amber Valletta and KARL LAGERFELD have teamed up for a second collaboration. As the sustainability ambassador for the brand, and after winning the German PETA Fashion Award last year, Valletta is back with a collection that focuses on organic, recycled and cutting edge-materials.
The brand has been on a journey to improve its sustainability practices, and given Valletta was a long time friend, muse and colleague of Karl Lagerfeld, she now brings her passion and insights on the environment to the brand as a key consultant. With her help, the brand aims to continuously enhance its sustainability performance.
“I have to say, we are all very impressed at how knowledgeable Amber is, and how much she had learned about key elements of sustainability: from collection points to key partners,” explained KARL LAGERFELD CEO to Fashion Network. “We kept the idea focused, but quickly learned it had to be so much more passionate on both sides. So, we said, let’s aim for something that goes beyond product. It’s very nice and beautiful to work with her, but also stressful, as she pushes us to the best of our ability. We began with individual products; and then our full product cycle. Now, we are looking at the idea of taking back product or renting product out, she keeps triggering our thinking.”
The new collection reveals an array of ready-to-wear pieces and consciously crafted accessories. It’s composed of wardrobe essentials, featuring tailored pieces, such as blazers and wide leg trousers, and other classics, like jumpsuits, shirt dresses and a biker jacket. Colored with a neutral palette for a uniform and sophisticated collection.
The launch uses environmentally friendly materials which were sourced to have the lowest environmental and social impact possible. Throughout the collection you’ll find organic cotton, made through processes without any harmful substances, GRS certified recycled linen, promoting circularity, pre-consumer upcycled material Tencel™ x Refibra™ by Lenzing, and just like last time, Desserto®’s alternative leather solution made from cactus.
The collection is available to purchase on the KARL LAGERFELD website, FARFETCH, and Zalando. You can also find it at KARL LAGERFELD stores and high-end wholesale retailers. The collection starts off at $105 USD and goes up to $645 USD.