APB, All Points Bulletin, has launched a new capsule apparel collection, named “For Locals.” Part of the award-winning experiential retailer The Whitaker Group owned by fashion entrepreneur James Whitner, APB has always put building a hyperlocal connection with the communities, that have taken them in, as a priority, which perfectly explains the title given to the collection.

Whitner, one of the most renowned names in streetwear, is not only the man behind APB, but also A MA MANIERE, and Social Status. Owning multiple stores across the country, he curates, stimulates and has available some of the most coveted goods in the world. Across the three brands, the stores transcend a typical retail store and are used as a gathering space for the local community, hosting activations, collabs with Nike, and hybrid-hotel stores, gaining both national and international recognition, with Social Status even being nominated for a Wwebby for the Nike dunk commercial they made.

From South Carolina to Florida, APB has been welcomed in each new place they open up shop. So this capsule collection comes as a special thank you for those people, places and spaces that have become part of its story.

The collection features 19 pieces with illustration style graphics hinting at different locations for members of the community to recognize, pointing to the cities’ respective teams through the colors used, such as crimson and red for South Carolina, and green and purple for Florida, among others. The capsule also picks up details from previous COLOR CODE members, adding hand-sewn embroidery details, breathing life into the pieces and making each of them a truly unique, one-of-a-kind type of purchase.

This type of attention to detail is present throughout the rest of the collection, not only when it comes to aesthetics but also at the production level. One of the big focuses of the capsule was ensuring its production quality and reduced eco-footprint. In order to achieve this, 75% of the production was fueled by solar energy, and 50% of the cotton is made with recycled elements found in Europe and the US. The brand also went as far as to ensure that all the waste generated from each piece made is broken down into yarn, and recycled and reused at other points of the production cycle.

James Whitner told FVV, “It’s about serving the community by thinking about their environment. Change is an intentional act, so this is an important opportunity to think about our projects, our responsibility and how we can create a positive cycle of sustainability.”

You can purchase the APB “For Locals” capsule collection online through apbstore.com, or at one of the APB stores in Tallahassee, Jacksonville, Greenville, Columbia and Charleston. The collection starts at $5 USD, for a reusable face mask, and goes up to $95 USD, for a hoodie.