Copenhagen and London-based designer Astrid Andersen took to Instagram and HYPEBEAST this week to unveil her latest clothing collection. Taking 10 years of deadstock, unused archived fabric, the range features her usual selection of sportswear-inspired apparel made with a melange of materials and prints from past seasons.
Deadstock has a different yet similar meaning to the sneakerhead community, usually referencing unworn kicks being sold on the secondary market. It’s an old term in that world. In the light of the growing sustainability movement in fashion however, deadstock has come to include older, unused fabric. Unused because of minor damages and flaws, or of a surplus, or they’re cutting room scraps.
Andersen imagined the deadstock capsule during last year’s lockdown. Like quarantined artists all over the globe, she was looking for a way to remain creative while also pushing her brand towards more environmentally-responsible projects. And what better well to celebrate 10 years in the game with a nostalgic look back at some of the pieces [and their fabrics] that were part of the journey.
There has been some controversy around the notion of deadstock fabric and whether or not it’s truly eco-friendly, mostly when looking at big brands or textile mills. For instance, what incentivizes a brand or mill to limit their production and waste if smaller companies will just buy that surplus? As real and necessary as that conversation is, it doesn’t particularly apply to Andersen’s collection. Here, her eponymous brand has repurposed its own deadstock, unused materials.
Complete with mismatched, amalgamated hoodies, tees, polos and shorts, Astrid Andersen’s deadstock collection looks “like collages of the past,” says HYPEBEAST, serving as a perfect celebration to the brand’s first decade in business.
You can purchase the collection now, only at astridandersen.com.
In related news, check out our interview with Maurizio Donadi of Transnomadica, where he discusses upcycling, circularity and his Dockers partnership.
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Source: HYPEBEAST
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