With artistic director Kim Jones at the helm, Dior is moving towards more eco-innovative and sustainable design practices and materials. It’s a huge effort to change the course of a gigantic luxury fashion ship like Dior but every step is important.
The latest step is this season’s Beachwear Capsule, made in collaboration with Parley for the Oceans. The collection is an ode to seas in color, design and material.
The two brands have made a complete range of beach-ready items including packable jackets, poplin pants and monogrammed shirts and shorts. Nautical shades of blue and white are punctuated with a rich, sunlit ochre, while stripes and anchor details keep your mind on the sea at all moments.
All the items use Parley Ocean Plastic which is created from upcycled marine plastic debris and recovered fishing gear. The Parley Global Cleanup Network works around the planet, collecting plastic waste from multiple sea, ocean and coastal sources.
The iconic Dior B23 sneaker in this collection features an Adriatic graphic heather fabric and biobased plastic soles. Elsewhere, you’ll find a pullover with embossed Dior sleeve branding, blue animal-print shorts, water bottle carrying cases and fitted logo caps.
“We are at war with the oceans, with our own kind, and with our future,” says Cyrill Gutsch, CEO and Founder of Parley for the Oceans. “One that is driven by old economic models, old ideas of predatory leadership. Parley plays the role of ending this epic battle by engaging with leaders from governments, companies, and environmental organizations. Together we drive the Material Revolution.
“Collaborating with Dior marks a new chapter. It is the first time a product we make with a brand has a 10 times more positive impact than the footprint it took to create it. Every Dior product contributes to what we call ‘Parley X10’ and funds our global work against the plastic and climate crisis,” he adds.
The “Parley X10” impact program guarantees ‘10 times the equivalent’ of each product’s carbon and plastic footprint will come from nature.