ECONYL is a regenerated nylon created from ocean plastics and post-consumer waste developed by synthetic fabric manufacturer Aquafil. Its Earth-friendly properties have been an ongoing alternative option and eco-conscious solution for brands and designers such as Gucci, Stella McCartney, Prada, adidas, Speedo, and more.
Because of its growing adoption through its established B2B segment for the last 10 years, Aquafil has launched an online marketplace dedicated to ECONYL products, covering swimwear, womenswear, menswear, and accessories. The company is focusing on a group of 15 smaller global brands and will introduce more in the coming seasons. Currently integrated in the ECONYL shoppable platform are:
- Aisy dance
- Botanical Beach Babes
- C’est la V
- Dos Gardenias
- Ludovica Gualtieri Milano
- Malaika New York
- State Of Matter
- Tenue De Soleil
In order to ease the shopping experience, products can be filtered and organized by sustainability values such as ethical labor, female empower, supporting communities, vegan, and more. We’ve seen a similar approach with Amsterdam-based global retail platform PARO STORE’s nine “good design codes” which are assigned to each product for transparency.
“In this very challenging historical moment, we are looking to the future with very different eyes. We stepped out of our comfort zone, something we know very well,” said Aquafil CEO and Chariman Giulio Bonazzi in a press release. “We want to get closer to consumers and create a community where people share values and dreams for a better future. We envision a sustainable future driven by the responsibility to change the world one choice at a time.”
Aquafil is not directly selling the brand’s products through the e-shop; however, the purpose of the new ECONYL online destination is to create a hub housing a curated selection of products that are crafted out of the material (consumers will be directed to the respective brand’s site to complete their purchase). The company will also share educational content in order to strengthen consumer knowledge in a range of sustainability and circulatory topics. Misleading and confusing information is a big area to combat in the sustainability conversation so Aquafil hopes the new ECONYL platform will help provide a solution for curious and considered consumers.
As the ECONYL site notes, “That’s why we created this Digital Hub: a place where our community can get together, make conscious purchases of products made with ECONYL, and learn more about how to be truly sustainable. These garments can Live & Repeat, changing shape and function, and so we can help preserve our planet’s resources. From waste to garment, over and over again, in a virtuous and infinite loop.”
Visit the new ECONYL Digital Hub now to discover brands utilizing the regenerated nylon material as well as more sustainability-related content. Additionally, keep an eye out on the @econylbrand Instagram handle as the company also hosts Live conversations with Aquafil company members as well as designers and activists in the industry.
In other fashion news, check out For Purpose Recycling and its belt made of recycled ocean plastic waste.