“Positively Farfetch” Spotlights the E-tailer’s Dedication To Conscious Consumerism
Through the month of June 2021, luxury e-tailer Farfetch is turning the lens onto its various sustainability efforts through its “Positively Farfetch” campaign.
The campaign spotlights designers making a real effort in the realm of sustainable fashion and conscious design, like Ancuta Sarca, Collina Strada and Ahluwalia, to name just a few. Farfetch is also making strides when it comes to educating shoppers on how to make better, more considered purchasing decisions. Its dedicated “Positively Conscious” page comprises a curated edit of apparel, accessories and footwear that have been created using some element of sustainable or ethical design practices, making it easier for shoppers to filter based on their values.
When it comes to determining what items can and cannot be classed as “conscious,” things like re-owned designer goods, or those made from upcycled or organic fabrics are a no-brainer. For those trickier grey areas however, Farfetch relies on the external ethical rating agency, Good on You. If a brand scores well on Good on You’s independent criteria, then it makes the cut for Farfetch too.
Additionally, as part of its mission to be truly climate conscious, Farfetch is placing even more importance on its new circular services. Its “Second Life” category allows shoppers to buy (and sell) pre-owned designer goods, with the security of knowing the items have been authenticated by Farfetch.
There’s also the “Farfetch Fix” service, through which customer’s existing luxury bags, shoes, and other leather goods can be repaired or revived back to a near-new state. Lastly, Farfetch has teamed up with Thrift+, a donation platform, to encourage shoppers to donate second-hand clothes and earn credit to spend on the platform.
Find out more about the “Positively Farfetch” initiative here.