Last month, luxury e-commerce platform Farfetch unveiled its “Positively Farfetch” program, encouraging a more conscious approach to shopping. The e-tailer is further cementing that commitment with the announcement of its partnership with online consignment store thredUP.
Similarly to its partnership with Thrift+ (which is only available to UK-based customers), the Donate Service allows customers to donate unwanted clothes and footwear in exchange for both charitable donations and Farfetch credit. The process itself is pretty straightforward; simply order a free Clean Out Kit, or print off a shipping label to use on any box of your choice. Then fill up the kit or box with your pre-loved pieces.
Farfetch and thredUP will accept pre-owned women’s and children’s clothing, shoes and accessories from premium and luxury brands, providing they’re in good condition, unaltered, and don’t show signs of damage or excess wear. Your donations will be eligible for free shipping, or free home pickup, so cleaning out your closet couldn’t be easier.
Customers are free to select how much they would like to donate from the resale of their goods to a pre-approved charity of their choice—at a minimum of 50%. The rest of the funds will be added to their Farfetch account as credit to be used towards a future purchase on the website.
The Farfetch x thredUp partnership is just the latest addition to Farfetch’s ongoing efforts towards establishing a more circular shopping experience. Considering thredUP’s findings from its recent survey on the fashion resale market — which indicated that 60% of retailers are open to offering secondhand goods to their customers, and that 43% of consumers are more likely to shop with a brand that allows them to trade in old clothes for store credit — the partnership makes all the more sense.
“We’re excited to work with thredUP to offer U.S. consumers an easy and sustainable way to refresh their wardrobes,” Thomas Berry, director of sustainable business at Farfetch told Forbes. “Farfetch Donate is an innovative service, elevating the traditional donation experience by making it both easy and rewarding for customers, delivering a positive impact by extending the life of good quality pieces, and supporting multiple charities along the way. thredUP is helping us do this in a seamless and scalable way.”
Find out more about the initiative and how to order your own thredUP Clean Out Kit at farfetch.com.
In related fashion news, Isabel Marant recently launched its very own resale service and vintage shop.