The Copenhagen-based it-brand, GANNI, has announced the newest development within its “Fabrics of the Future” initiative, launching three new collaborations with sustainable companies Renewcell, Bolt Threads, and Stem. This program is a bold in-house project that aims to research and develop cutting-edge materials that contribute to a better circular and lower impact system within the fashion industry.
“Through Fabrics of the Future we are committed to supporting start-ups in scaling their innovations,” explained GANNI Founder, Nicolaj Reffstrup. “Fabric innovations will play a crucial role in making fashion more circular as well as creating lower-impact materials, but for that to happen brands need to place bets and take risks. We refuse to accept the industry status quo and with this initiative, we have created a solid framework where research, innovation and cross-industry knowledge sharing can live together.”
These new launches overlapped with the Global Fashion Summit on sustainability in fashion. Throughout the summit, GANNI organized pop-ups all around Copenhagen along with one in its Copenhagen Flagship Store.