GANNI is absolutely doing the most. Following its latest collaboration with Levi’s, and its recent developments within its “Fabrics of the Future” initiative, the Danish brand is back with a new sustainable piece, made from textile waste.
Taking another step in its sustainability journey, GANNI has signed an agreement with Finland’s Infinited Fiber Company, agreeing to use its innovative textile regeneration technology in future products.
“At Ganni, we seriously believe that textiles are the new plastics so we need to go fully circular to survive long-term,” explains GANNI Founder, Nicolaj Reffstrup. “We currently use recycled or organic materials in 70%+ of our collections and capsules of excess fabric are a fixed part of our product offering, but it’s just the beginning. Infinna™ is an exciting addition to our collections and takes us one step closer to creating more responsible collections. We need more transformative and innovative solutions like this, that increase the value of textile waste instead of the other way around.”
GANNI and Infinited’s first collaborative piece is a T-shirt, shown at the label’s Spring/Summer 2023 show in Copenhagen, and uses the next-gen material Infinna. With precisely the same quality as brand new textiles, this material is a unique regenerated textile fiber that looks and feels like soft cotton. Developed using verified technology, it is made from textile waste with a high percentage of cotton, which would have gone into landfills or been burnt.
The original textiles are disintegrated to the molecular level and then reconstructed as new fabric. Made of cellulose, a component present in all plants, Infinna is free of any plastics and can be recycled again through the same process.
“GANNI is known for its forward-leaning approach to sustainability,” says Kirsi Terho, Key Account Director of Infinited Fiber Company. “Our environmental values are aligned, and we are absolutely delighted to be working with them to add our regenerated Infinna™ fiber to their portfolio of innovative materials. We can’t wait to see #GANNIGirls around the world bring our Infinna™ to life in beautiful clothes, and show off how upbeat and expressive designs created from a material made purely from textiles that have been given a second life can be.”
While GANNI is making a name for itself with its sustainability collaborations, this isn’t Infinna’s first rodeo. Before the partnership, the Finish brand worked with both Pangaia and Patagonia, as well as entered into a purchase commitment with Inditex, where the fast fashion retailer has signed a three-year long purchase deal to buy Infinna Upcycled Textile fiber.
The Infinna made pieces are slated to release within this year, but as of now there isn’t a confirmed date.