Trained chef, author and YouTuber Gaz Oakley has grown a following showing his audience of over two million people the creativity and healthy alternative of vegan cooking. As someone who was introduced to the lifestyle through social media and eventually his favorite music artist Jme, who cites a video by animal activist Gary Yourofsky as his turning point, Oakley soon realized his cooking skills are the best means for him to promote veganism. Just scroll through his Instagram feed – dishes like “cheesy” stuffed squash, crispy kickin’ cauliflower, vegan burgers, and many more may make you forget you’re missing meat.
Oakley has turned his continued recognition and ongoing mission into the Avant-Garde Vegan brand where he publishes cookbooks, produces content, and develops merch. His latest drop is the certified vegan Plants Only Kitchen Fruits collection featuring a T-shirt, hoody, joggers, and a woven black shopping bag. Illustrated graphics of fruit and remixed logos are found around the “Plant Only Kitchen” phrase as well as the message “the plants only movement, filling your kitchens with nourishing plants that nurture, heal, enliven your soul & tastebuds.”
All pieces use natural raw color dye and constructed from various amounts of organic cotton. The T-shirt is made from 100% organic cotton, while the hoody and joggers use a mix of 85% organic cotton and 15% recycled cotton and the bag is developed using a similar combination, 80% organic cotton and 20% recycled polyester. The items are also delivered in fully compostable packaging leaving waste from the shipment a positive afterthought.
The Plants Only Kitchen Fruits collection was designed and printed in Wales, Oakley’s home country and where he’s now based after relocating out of London during Covid. “There’s a Welsh phrase, it roughly translates to ‘a place where the soul finds peace.’ That resonates with me because I did find peace here. I feel so calm and collected and amazing and I’m just so grateful for it,” Oakley said in an interview with plant-based lifestyle media house Antagonist.