Hailing from Cape Town, South Africa, clothing brand Good Good Good reveals its Spring/Summer 2021 collection with pieces built from deadstock and faulty fabric.
Inspired by his South African travels and the state of the world around him, where a global pandemic put a spotlight on systemic injustices, Founder Daniel Sher began designing his SS21 “Hope” collection while self-isolating in his two-bedroom apartment. Yearning for the outdoors, Sher’s seasonal range pulls from South African landscapes, using striped, and sometimes deadstock, kikoi fabric.
Kikoi is a 100% cotton fabric that originated in East African nations like Kenya and Tanzania, but has since permeated across the continent and world. It is typically used as a sarong or scarf, but its application extends to baby slings, head wraps and towels. Kikoi is renowned for its beathability and colorful stripes, stripes that are woven into the fabric, not dyed.
With Sher’s growing interest in building a sustainable apparel industry within South Africa, Good Good Good localized its entire sourcing process for the “Hope” collection. For instance, the fabrics were woven by Global Organic Textile Standard (GOTS) certified mill, Mungo, located in Plettenberg Bay. In doing this, Sher recognized that not only does this localized sourcing initiative reduce carbon emissions, but it also helps create a more financially sustainable South African economy.
Each garment, ranging from the Over Shirt and the Ceramicist’s Jacket, to masks and pencil pouches, is designed to be “comfortable to lounge in, durable for outdoor activities, and most importantly, presentable enough for social occasions.” Colorways include “Sandstone,” which is inspired by South Africa’s rocky terrain, and “Nature’s Valley,” a reference to the colors Sher saw on a psychedelic visual experience while hiking the Otter Trail.
Then there’s “Hope.” This predominantly green, yellow and red color scheme was designed by Hope Davis when she was 14 years old. She created the colorway for Mungo’s annual Kids of Kurland Project, which is where all of the profits from the sale of this particular textile go. Unfortunately however, because the fabric has since been discontinued and only small deadstock amounts remain, Good Good Good only produced a limited run of “Hope” apparel.
Good Good Good was founded in 2016 with a focus on elevating modern streetwear using high quality, ethically-sourced fabrics, and classic tailoring practices. Proactively attempting to reduce its carbon footprint, Good Good Good is known for sourcing textiles from eco-conscious suppliers and thoroughly considering its environmental impact at each stage of the manufacturing process.
To advance the brand’s altruistic ways, 10% of the profits from the “Hope” collection will be donated to the Cape Town Philharmonic Youth Orchestra‘s development programs, which provide quality musical education to young musicians.
You can shop Good Good Good’s Spring/Summer 2021 “Hope” collection now at goodgoodgood.co.za and Duck Duck Goose.
In related news, Copenhagen and London-based designer Astrid Andersen recently released a deadstock collection of her own, celebrating her brand’s tenth anniversary.