Gucci needs no introduction, however, for the non-gamers, 100 Thieves is a California-based gaming and lifestyle organization that produces content, apparel and esports titles. Since its founding in 2017 by former esports athlete Matthew Haag, 100 Thieves has won multiple championships, launched podcasts and video series, and released a number of sold-out clothing collections.
For the first drop of their ongoing partnership, Gucci and 100 Thieves have reworked the fashion house’s Off The Grid Backpack with a bright red exterior and custom branding. That exterior is made from ECONYL — a nylon fabric that is sourced from waste materials destined for landfills. It can be recycled and recreated, which aids in decreasing its ecological footprint and building a circular economy.
Additional details include: palladium-toned metal hardware made from recycled brass alloys with nickel-free finishes; ribbon trims, cords and plastic buckles made from recycled materials; recycled polyester threading; and a regenerated nylon lining.
This bag does contain leather trims and patches throughout, however Gucci has stated that the leather used was tanned through an alternative metal or chrome free tanning process. This reduces the environmental footprint compared to traditional methods, but nevertheless, it is not vegan-friendly.
Gucci launched Off The Grid back in the summer of 2020. It is an ongoing partnership with the material makers at ECONYL, where various products are made from regenerated nylon (abandoned fishing nets, old carpets and other scraps — including plastics that harm marine life and old materials that will likely end up in landfills), coupled with solvent-free adhesives, recycled polyester (from PET bottles), as well as recycled, organic, bio-based and sustainably sourced materials.
You can purchased the limited-to-200 100 Thieves x Gucci Off The Grid Backpack now at gucci.com for $2,500 USD. You can see the bag in the above images and video, which features 100 Thieves members going about their day at the office.
In related luxury fashion news, Louis Vuitton just premiered its first unisex and most sustainable sneaker to date.