Community leader Tommey Walker is a graphic designer by trade, but a cutting edge designer by choice. The Detroit-based creative has teamed up with Gucci once again to launch the second installment of his pioneering partnership DETROIT VS. EVERYBODY.
The collection, crafted with bio-based materials, comes at a time when Gucci is celebrating the opening of the Detroit boutique and the city is embracing its Month of Design. Created with the environment in consideration, each item features Econyl technology that creates circular production for the brand.
Both Gucci and Walker are aware of bringing increased representation to the field, channeling Tommey’s innovation through Gucci’s Changemakers’ Impact Fund. The fund was created in efforts to push positive social change, by supporting grass-roots communities that emphasize local impact. In Tommey’s case, his homegrown label takes direct inspiration from the city’s cultural imprint.
In a press release, Walker shares, “I am even more excited by and proud of my 2.0 collaboration with Gucci as Gucci continues to walk the talk; and now demonstrating its long-term commitment to Detroit as a changemaker in its own right.” The slogan itself, DETROIT VS. EVERYBODY is built on a tenacity to overcome. As Walker shared in a Q&A the brand’s slogan is, “a rallying cry if not a movement for all Detroiters to unite against those who doubted us and those who would keep us down.” It’s clear through this bold second iteration, Tommey is paving a new narrative for the city.
Furthermore, Gucci has taken the second collection into stride with recycled, organic, and sustainably sourced materials. The capsule includes a baseball hat, backpack, and belt bag. Custom patches finish off the pieces as an ode to the Detroit location opening.
A significant feature to Gucci’s sustainability commitment is the use of ECONYL yarn, made by Aquafil. Made from 100% regenerared nylon, the material takes from both pre and post-consumer waste. From fishing nets to harmful plastics, the material takes detrimental materials out of the ocean and refashions it into a fully circular substance. Moreover, any runoff can be cycled through the Gucci-Econyl Pre Consumer Fabric Take Back Program. In efforts to reduce the brand’s carbon footprint, the initiative intercepts materials that can be recycled into new ECONYL textile.