Isabel Marant has just opened the digital doors to its dedicated secondhand store. Aptly-named Isabel Marant Vintage, the platform allows consumers to donate their pre-owned Isabel Marant pieces in exchange for vouchers that can be used to buy goods on the vintage store as well as at Isabel Marant’s website and physical stores.
As the conversation around short-lived seasonal trends and overconsumption within fashion is at an all-time high, this initiative serves up an alternative model to extend the life cycle of its products. “Based upon the notions of sustainability and heritage, this initiative provides an effective solution toward making fashion more circular,” the brand said in a statement announcing the new platform.
The process is simple. Just create an account on the website and upload the pieces you wish to donate, drop them off in-store or send them to the company free of charge, and once your pieces have been authenticated, you’ll receive your voucher. Unlike many other popular resale platforms, with Isabel Marant Vintage, there’s no need to photograph your pieces—this is done by the in-house team once the products are received. Additionally, you won’t be left waiting for your piece to sell before receiving your payout.
Donations accepted by the label will be restored (if necessary) before being listed for resale on the vintage platform. Shoppers will also be able to peruse deadstock clothes, accessories and footwear from previous seasons, offering a great opportunity to secure pieces you may have missed out on the first time around.
Importantly, proceeds from resold goods will be donated to The Isabel Marant Endowment Fund—an organization that supports women’s education and artisan craftsmanship in indidgenous communities.
Find out more—and donate and shop pre-loved pieces—at isabelmarant-vintage.com.
In other fashion news, PANGAIA just launched its first activewear collection, all made from plants.