Inarguably the most iconic denim brand, Levi’s continues to impress us with its expansive commitments to sustainability. Its materials range from plant-based dyes to organic cotton use, and have taken steps towards renewal initiatives like the Secondhand Resale Program. While all these new endeavors continue to make it a leader in the sustainable space, it’s the brand’s collaborative work that sees prolonged impact on the masses. As a part of Reese Cooper’s Spring runway show “Seed & Soil” at Paris Fashion Week, Levi’s and Cooper debuted their collaboration with an exciting approach. As the first ever “see-now-buy-now” capsule of its kind, customers were able to purchase the items immediately after its launch on the runway. The modern workwear collection also had a special appearance at the Levi’s x Reese Cooper pop-up shop in Paris.
Cooper is consistently informed by nature. Though his use of sustainable materials continues to be a work in progress, Cooper’s collections continue to use the outdoors as a source of expressiveness. With a keen eye for the world around us, each piece is designed with a deep commitment to social responsibility and sustainable production in mind. For example, for every Reese Cooper product sold, the company will match a donation to plant one tree in California via One Tree Planted.
A talented designer beyond his years, Cooper began his embletic label in 2016 and went on to become the youngest-ever finalist for the CFDA Vogue Fashion Fund in 2019. To top things off, 2020 only saw the creative soar. He scored a nomination for the CFDA Emerging Designer of the Year award along with a coveted placement among Forbes 30 Under 30.
His upbringing took him from Atlanta, Georgia to London where he nurtured a fascination for Levi’s. His encounters of the brand’s speciately collections informed a large part of his introduction to fashion. From purchasing denim through Tractor Supply Co. or finding threads at Dover Street Market, Cooper became aware of Levi’s unique intersection between everyday fashion and workwear. It’s through sustainably sourced materials that Levi’s and Reese Cooper explore this dichotomy and bring the collection to life. When speaking on the collaboration in a press statement Cooper shared, “For me, this was an opportunity to essentially make proper heritage workwear with a company that pioneered it.”
Constructed in neutral tones, the 10 piece collection consists of Levi’s jeans, jackets, tees, and more. Opting for uniform silhouettes, the collection merges high-fashion concepts with the authenticity of utilitarian pieces. Outerwear continues to be a key focus here with items like the patchwork chore coat and adaptable straight fit jeans. Metal detailings can be found across several items, along with subtle Reese Cooper x Levi’s logo branding. Moreover, the collection was crafted with the environment in mind. Every piece is crafted from Cottonized Hemp or Organic Cotton. As part of Levi’s ongoing innovative processes, Cottonized Hemp is the brand’s sustainable material made from hemp yarn crafted to feel just like regular cotton. The fabric is produced in efforts to reduce the brand’s environmental footprint – an exciting alternative that continues to play a larger and larger role in Levi’s releases.