Outdoor and sports brands are going through a transformation, reinventing traditional design styles and codes. In the running world, District Vision and Satisfy are creating forward-thinking garments with a sustainable edge. Hiking brands like Arc’teryx and adidas TERREX are developing new technologies with recycled materials. And now, we’re seeing how the cycling industry is switching up its category.
Most recently, cycling brand MAAP collaborated with outerwear brand The Arrivals to produce a capsule collection. The “Alt_Road Project” looks to “blur the boundary between explorers and their surroundings,” with each piece merging “on-bike performance with an off-bike ethos.” Its use of colors like sand, cedar and rose quartz give the collection an earthy feel, which all merge rider with landscape
The collection is full of performance gear built for long-distances through stunning environments. First up is a long sleeve tee made from Polartec® Power Dry® and which contains 50% recycled PET fiber content and wicks away moisture.
Also in there is a packable insulated jacket and cap. The jacket is made from 100% post-consumer textiles and Primaloft® Black Eco thermal insulation, with a water repellent finish, adjustable hood and multiple useful pockets. The 5-panel cap has a 100% recycled polyester brim with a water repellent finish and can fit under a helmet or it looks just as good without. Completing the collection is a selection of cycling bibs with pockets for phones, gels, bars and whatever else you might need on the road.
MAPP uses Bluesign® and OEKO-TEX® certified fabrics that are safer for both people and the planet, and it’s looking at more recycled yarns and fibers to use in future collections.
The cycling brand is on a journey towards the enigmatic goal of sustainability. It realizes that if it wants to keep enjoying nature as a place to explore and ride through, it also needs to protect it through the products it makes.
The collection is available online at maap.com now.