Off the back of its recent collaboration with Reebok, National Geographic has announced a new lifestyle collection. Offering a range of women’s, men’s and unisex pieces, it has turned to the ocean for inspiration, diving into the diverse marine biome it has to offer, showcasing bold depictions of wildlife in the sea, from glowing jellyfish to a cluster of penguins on snow caps.
The collection’s theme aims to draw attention to the exploration of the oceans from an inclusive and championing point of view. With this National Geographic aims to highlight the need for protecting ecosystems. Through the use of organisms and aquatic landscapes, the consumer is reminded of the splendor of the ocean and the elements that live within it. Additionally it hopes to promote in the consumer a curiosity for nature and the world around them, using fashion as a vehicle for that.
Besides having a meaningful concept behind it, the collection also contributes to the global nonprofit National Geographic Society with each purchase. This support aids in the organization’s work to protect and enlighten our world with exploration, research and education.
Offering up a collection of transitional pieces for the day-to-day city dweller, the pieces feature a flexible and practical silhouette with an athletic nod. Within it you can find a range of graphic fall and winter focused zip-up jackets, quilted vests, hoodies, T-shirts, long-sleeves and crewneck sweatshirts, which are adorned with striking illustrations that highlight the variety of organisms part of marine life.
You can also get an array of oversized fleece pullovers that feature both penguin and octopus designs, or glacier and wave based patterns. Besides the graphic pieces, the collection also includes some more neutral pieces, such as utility style bottoms and fleece sweatpants.
When it comes to materials, several pieces contain recycled polyester. While there is definitely an overall positive spirit and motivation behind the collection, and the recycled version of polyester is always better than its virgin counterpart, it would be great to see some more sustainable options being used.
The collection will be available for purchase at the Hypebeast flagship store, HBX New York and online at shopNatGeo.com. You can also find it across choice stores within Walt Disney World Resort, Disney Springs and Downtown Disney. If you’re interested in learning more about the National Geographic Society initiative you can visit NatGeo.com/info.