Yesterday we discussed the latest endeavors of Vollebak and its Algae ink capsule collection. Following in a similar direction, Nike has collaborated with biomaterials company Living Ink to bring a new sustainable offering to its audience. Guided by an ongoing devotion to the future of eco-conscious clothing, this material revolution is stepping away from petrochemical materials for substances that are kinder to the earth.
Though ink may not be the most alarming item at the top of the industry’s agenda, the detrimental effects this liquid can have has caused companies like Living Ink to find solutions. The majority of pigments used in our clothing come from petroleum like carbon black. The oil based product is a large contributor to water and soil pollution, emitting these toxic liquids back into our environment. Luckily, Living Ink has led the charge for an algae-based pigment that can be used across a number of products like cosmetics and textiles.
Sourced as a natural colorant, the Algae Ink has a negative carbon footprint, is resistant to UV-light exposure, and most of all a safe alternative. It’s no wonder Nike has opted to incorporate this innovative dye into its new graphic tees release. Celebrating the power of plants, the playful graphic incorporates a “bloom and zoom” catchphrase along with a minimal black and white design. With the black pigment powered by Algae Ink, the product is also made with at least 75% organic cotton fibers.
Algae sourced materials have already demonstrated how much better they are for the environment. First off, they grow faster than terrestrial plants and are renewable. In its growth process, algae also absorbs carbon dioxide, in return producing much needed oxygen for the environment. According to Living Ink, algae-based ink results in a decrease of carbon dioxide emission by 200 percent. Who knew the aquatic plant had the ability to produce such carbon negative results? In summary, it’s a progressive leap towards change for Nike and beyond.