OAMC thrives in a fashion industry filled with today’s boundless inspiration. There’s no simple box you can place the brand in as it cleverly balances the foundation it was created from while effortlessly evolving to something new. While its co-founders Luke Meier and Arnaud Faeh led key roles at Supreme and Carhartt WIP, respectively, they soon saw a void in the menswear space that sat right in between streetwear and luxury, a common approach for all fashion houses today but an emerging category when the now Italy-based label was launched in 2013.
OAMC (or Over All Master Cloth as it was originally called) started as a refined, high-end approach to workwear and grew to a menswear brand loved for its contemporary design and point of view, traditional craftsmanship, and blend of inspiration including art, music, hand work, and military.
“To me, what we do here that’s really satisfying is we really go deep into the product,” Meier, who is also co-creative director for the fashion house JIL SANDER with his wife Lucie, told The New York Times. “Everything is very considered; everything is very researched.”
One of OAMC’s signature pieces is the Peacemaker Liner – an M-65 U.S. military issue jacket that serves as a canvas for ongoing capsule collections as well as collaborations with brands like Supreme and streetwear godfather Hiroshi Fujiwara’s Fragment. While past releases of the Peacemaker Liner typically rework vintage surplus pieces, the brand’s latest iteration, called the Combat Peacemaker Liner ($590 USD), is constructed from upcycled Italian Navy and military blankets. The quilted jacket is lined with polyamide and padded with 100% polyester. Overdyed vintage wool is used to achieve the jade and bordeaux color options, which also feature a contrasting stripe detail on the jacket’s body and sleeves. Completing the design is the OAMC logo embroidered at the front and the “Peacemaker” logo embroidered across the back.
Accompanying the Combat Peacemaker Liner and also utilizing the same upcycled, vintage wool blanket material is the Arno Peacemaker Shirt ($530 USD). The loose-fit button down shirt is available in jade and dark mauve. Its lining is made with cotton while a second lining utilizes cupro. Similar to the jacket, the same logos are found in the front and back of the shirt as well as the complementing stripe detail.
In other news, Timberland has launched a new take-back program called Timberloop in an effort to close the loop and create zero waste.