Today, Pandora is setting a new standard for the diamond industry worldwide. The world’s largest jewelry brand launches its first commercial offering of lab-produced diamonds, with efforts to adopt progressive sustainable practices. Not only is this more affordable to consumers, but the new approach sees major reduction to CO2 emissions. The collection, Pandora Brilliance, demonstrates a successful step forward for the enterprise. In addition to this release, the business has committed to produce all its jewelry from recycled silver and gold by 2025. Additionally, the company has pledged to no longer use mined diamonds – often associated with worker exploitation and child labor.
The lab-manufactured diamonds for Pandora Brilliance are crafted with 100% recycled silver and gold. The 33-piece capsule takes pride in innovation and quality, while presenting a huge shift in how the industry approaches diamond creation. As CEO Alexander Lacik shared in a press statement, “The future of luxury is here today. Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to broaden the diamond market and offer innovative jewelry that sets a new standard for how the industry can reduce its impact on the planet.”
So why lab-created diamonds one would ask? Though identical in nature, these diamonds are produced in a laboratory. Otherwise, just about everything is identical. This includes the optical, chemical, thermal, and physical characteristics all graded by industry standards. These grades are known as the 4Cs: – cut, color, clarity and carat. To top things off, Pandora’s innovative gems are also cut and polished by 100% renewable energy. As a result, a lab-crafted diamond only emits 5% of the carbon a mined diamond would produce.
However, the transition hasn’t been easy. In an interview with Fast Company, Pandora highlighted the need to completely redesign its operations. For example, it needed to certify that the selected silver and gold was actually recycled, or invest in equipment that allowed them to process the recycled items. Nevertheless, there’s true value in using these reused metals. The company’s transformation allows for a circular cycle that also significantly reduces carbon emissions. As Pandora shared in a press statement, “if all diamonds were mined with the same low carbon footprint as Pandora’s lab-created diamonds, it would save more than six million tons of CO2e annually – this is similar to replacing all cars in New York City with electric vehicles.”
The 33-piece collection includes a range of jewelry, such as rings, bangles, necklaces, and earrings. A new milestone for sustainability and progress, Pandora Brilliance marks the beginning of the first collection under the new lab-designed diamonds category. The collection will be available for purchase soon online at pandora.net.