Never content to be seen doing nothing, Satisfy is a brand consistently – and fittingly – always on the move. Having just released its latest collection, the sustainably-minded and spring-ready “Trailblazer,” the Paris-based label spent this weekend holding a pop-up in its hometown to celebrate the city’s annual marathon.
With a ready-made audience of likeminded runners – as well as fans of the brand and curious passersby – the event combined a showcase of Satisfy’s seasonal running essentials with a green-spirited art installation and a customization station using fabrics from previous collections.
The deadstock initiative, dubbed “Re-Possessed™,” in-line with the title of Satisfy’s fan-favorite digital magazine and the tag-line found scattered across an array of its creations, encouraged Paris Marathon runners to customize their race singlets with materials that might otherwise have found themselves orphaned. For the runners, it offered a chance to stand out amongst the 52,000-strong crowd whilst, on the brand’s end, the program put fabric that would otherwise be waste to work.
True to its roots as a brand created for and by runners, Satisfy also played host to an early bird 5km run on the morning of the marathon – held in conjunction with Puresport and, presumably, for those who felt that 26 miles wouldn’t quite scratch the itch. Which, in case you’re wondering, was not an April Fool’s joke.
Take a look at the space in the gallery above and, if that’s got you keen to get outdoors and put your feet to the ground, check out our list of seven under-the-radar footwear drops you might have missed in the last month.