In celebration of Earth Day, April 22, Vans is launching the Eco Positivity Collection. By introducing the Eco Positivity Pack, which is inspired by the current international issues, namely climate change and environmental concerns, the brand aims to keep on shedding light on the environmental causes society is passionate about and to show its commitment to developing a more sustainable model for the generations to come.
This collection features elements of organic and recycled materials, used in everything from footwear to clothing. The star footwear style, the Circle Vee, features a knit upper made with organic cotton, hemp, and a drop-in footbed made from at least 70% biobased foam sourced from plant-based oils. It also has a natural rubber outsole that is sourced consciously, exclusively working with suppliers that follow verified sustainability practices that aim to minimize impacts on the planet.
The Eco Positivity Apparel was also designed, diligently studying the material choices, aiming for the best options. These strides can be seen in the long and short sleeve T-shirts in organic cotton canvas which are adorned with printed panels and embroidered details. The designers at Vans took inspiration from repurposed vintage grain sacks, picking up natural colorways and breathing life into the palette with bold repeating graphics. The graphics feature uplifting sentences such as “We Bloom Together” and “Make a Difference, Be the Change, Act Locally.”
Given that Vans’ brand goal is to foster creativity and self-expression the brand has taken this collection as an opportunity to assert its position when it comes to more sustainable practices and products going forward. As well as take stock of its current environmental communications to its clients and future generations.
While this might be an initial step in Vans’ journey toward sustainability, its parent company has already made some strides in the sustainability journey. Even though there are still plenty of points VF Corp needs to work on such as the use of leather and the high volume of travel its products are doing across the planet, the Traceability map that launched back in 2017 is a great initiative on the company’s part.