Designed and tested in California, Western Hydrodynamic Research (WHR) has gained momentum for its intersection between sustainability and functionality. With its foundation informed by beach life, the community-based enterprise aims to create environmentally friendly pieces that withstand for decades. Its initial drops demonstrated the brand’s ability to repurpose materials into accessories that reduce waste.
Guided by a philosophy of education, the brand also aims to connect with its audience through the efforts of the WHR Citizen Science Program. It calls upon citizens to research, log, and share their experiences with nature and the products. WHR hopes this ongoing engagement will foster curiosity and action surrounding environmental issues. Moreover, it’s mostly known for its sea-side items that are both durable and ready-to-wear. WHR stands out for its minimal aesthetic with detailed construction.
The brand’s latest release, known as Beach Utility, is crafted from upcycled sails in Los Angeles. Once again partnering with Mafia bags, each bag is one of one. Crafted with the community in mind, the creation of these unique pieces connects the consumer back to the distances of the ocean. The bags come in a sensible palette of navy blue and white; accents of red and yellow are also added throughout for increased visibility. The collection includes a boat tote, backpack, and smaller pouch.
However, the innovation doesn’t stop there, as these packs also feature draft tell-tales. In short, these tell-tales demonstrate current wind direction that can be used to guide for adjusting a sail. When placed upright and starboard (direction right for those of us who haven’t hit the seas) these bags offer head and tailwinds. Finished off with a bungee loop off handle, these pieces are not only practical, but explore the capability of WHR designs.