Earlier this year, adidas released the UltraBOOST Made To Be Remade sneaker as part of its Earth Day 2021 efforts and overall commitment to end plastic waste. Made To Be Remade (MTBR) is a circular concept and program that sits right in the middle of the global sportswear brand’s sustainable Three Loop Strategy alongside utilizing recycled materials and ensuring materials and products are regenerative. The UltraBOOST MTBR was the Three Stripes’ first commercial launch of a fully recyclable shoe that can be remade into new performance products. The Stan Smith followed suit being the brand’s first classic sneaker to receive the Made To Be Remade treatment, which launched through an exclusive digital scavenger hunt in August 2021 and set to receive a limited release in October 2021 to adidas Creators Club members.
The latest edition to the circular line are TERREX Free Hiker Made To Be Remade Hiking Shoes. While the UltraBOOST MTBR, Stan Smith MTBR, and its beta predecessor, the FUTURECRAFT.LOOP, are a mix of lifestyle and running, this new Earth-friendly option of the TERREX Free Hiker is meant to take you through your next outdoor trail adventure. The dye-free shoe uses a Boost midsole for long-lasting cushioning on varied terrain and features a sock-like fit while wicking away any outside moisture through an adaptive, water-repellant Primeknit upper, a TPU textile digitally knitted into one piece that results in less material and less production waste. An EVA stabilization frame helps lock in lateral stability and midfoot support, and a TPU rubber outsole, made in partnership with German car part manufacturer Continental, helps explorers get through tough conditions.
TPU is an important material to adidas due to its versatility. It’s flexibility and durability has led the brand to use it to develop Boost cushioning, and it has been melted down and reformed to create a range of different shoe components. “We are also the first manufacturer to purpose TPU into a yarn, which has unlocked a whole new dimension of creation possibilities,” says the brand.