adidas is continuing to push its Made To Be Remade program in its latest running capsule collection. The collection features an update of the Ultraboost Made To Be Remade in a black colorway plus running T-shirts and shorts for both men and women.
Made To Be Remade is adidas’s customer recycling initiative. Customers can return worn products that have reached the end of their life to be broken down and remade into something new. Its aim is to reduce plastic waste and prevent harmful materials from entering our planet’s ecosystems.
The Ultraboost Made To Be Remade is clean and bold in its all black colorway, complemented by the white midsole in the iconic foam texture. The upper is made with the brand’s PRIMEKNIT innovation which wicks away moisture and keeps things soft and bouncy with a sock-like fit. This is made from yarn spun from TPU plastic, although it’s not clear how much recycled content is in that.
Under that is the adidas BOOST midsole for cushioning on those long runs. The outsole is made from recycled TPU with a torsion bar that contains 25% reused content from FUTURECRAFT.LOOP Gen 2 — another of adidas’s eco-minded initiatives to create a truly circular product.
The tongue features a QR code which can be scanned to start the return process once you’ve worn them down. That’s a neat addition which keeps the recycling process close to mind.
The garments feature AEROREADY technology for optimal moisture wicking, helping to keep you dry. For men, there are shorts in black and T-shirts in white. For women, there’s a mauve T-shirt and black shorts.
It’s good to see the Made To Be Remade program keeping its lineup fresh. This will be key to keeping customers interested and ensuring it has a long life.
It’s a program that’s already proved “that the end of one product is the beginning of the next one,” says Nora Wilimzig, Senior Product Manager, adidas Running. It also challenges our relationship to our clothing and footwear. It makes us think about a product’s endlife and what happens when we’ve put it to good use. This kind of philosophy should inform everything we buy.
“Made To Be Remade is about promoting a different means of consumption for our communities and allowing them to engage with products in fresh, new ways.” Phillip Waller, SVP Strategy and Innovation at adidas.
And adidas is always thinking about what’s next: “When we look to the future, we will push the Made To Be Remade program even further by exploring concepts like disassembly and multi-material reuse,” says Waller. We’ll keep you updated.
The new capsule is available to buy now at adidas.com.