Building on his partnership with New Balance, Jaden Smith is releasing a new sneaker and this time it’s a MSFTS take on the classic New Balance 574. The shoe itself has been around since 1988 and has seen many different variations over the years, but this is the first time that the artist and shoe company have remixed this particular model.
Dubbed the New Balance “Jaden 574,” Smith and NB sought to reimagine the runner with an eco-friendlier version. The uppers are constructed with 73% surplus materials, 18% virgin materials and 9% recycled content, while the midsoles are made from New Balance’s own EVA foam. The aesthetic of the shoe is one of a DIY approach, where the surplus panels look to be haphazardly stitched onto the shoe’s base. With this design, no two pairs are alike, and therefore, there is only one colorway option to choose from.
Further looking at the material make up, New Balance states that the upper is a “synthetic textile,” meaning only vegan-friendly materials were used throughout the sneaker. This has been confirmed by a New Balance Senior Manager of Global Collaborations and Energy.
In relation to his partnership, Smith said earlier this year, “Whether it’s starting JUST water or collaborating with New Balance, I’m energetically interested in bringing more sustainable options and features into everyday lifestyle items and everyday culture.” He continued by saying, “These items act as a lens into ways more people can participate in better global health with simple choices while learning and becoming smarter, more aware of the solutions that are out there. We just need to demand them and choose them.”
The Jaden Smith x New Balance “Jaden 574” will release via newbalance.com on September 17 at 10 a.m. ET, with a retail price of $120 USD.
In other footwear news, Nike just unveiled its most sustainable performance sneaker yet.