MSGM, the contemporary Italian label founded by creative director Massimo Giorgetti, has unveiled its first eco-conscious sneakers. The FG1 (Fantastic Green 1) is a basketball silhouette, reminiscent of the Air Force 1, and is available in low and hi options.
What really makes this sneaker fantastic, though – beyond the namesake hue – are the joint facts that this shoe is both entirely vegan and that it features plenty of recycled materials worth shouting about in its construction.
To achieve this, MSGM has collaborated with ACBC (Anything Can Be Changed), the sustainable footwear brand that has names like Missoni, Diadora and Alexander Smith on its partners list. ACBC has a wide array of natural, vegan and recycled material at its disposal, ranging from hemp to recycled plastics, corn leather to cork and plenty more.
For MSGM’s FG1, ACBC has used layers of VegSkin in the upper, toe and heel. This leather alternative is styled with jagged and wavy edges that mimic natural forms. Exposed double stitching piece together these panels.
ReRubber, made with recycled pre-consumer rubber waste, is used for the sole. And the laces, lining and label are constructed with recycled plastic RePet fibers. At all stages of the FG1’s design and production, the brands have been considerate about the materials used. It’s refreshing to see a sneaker do more than utilize a bit of recycled material here and there. The FG1 goes all out.
The MSGM FG1 is available in 4 colorways: gray, white, green and violet. And each of those comes in a hi or low version. All options are available to shop on the ACBC website.And, if you’re interested in some other natural sneaker options, check out CLAE’s newly-expanded cactus leather offering.