Nike’s latest Earth-friendlier sneaker takes a step into the sportswear giant’s storied archive. The under-the-radar ‘80s silhouette, the Nike Bedouin, is receiving an eco-conscious makeover nearly four decades later, and will be now called the BE-DO-WIN.
The revival of the Nike Bedouin was made to help bring greater attention to the brand’s ongoing Move to Zero initiative, a journey to zero carbon and zero waste that many of its products are helping create the shift towards. This new model aims to be much more impactful than its predecessor. The name change to BE-DO-WIN is intentional, which stands for “Be conscious of climate change, Do take action against climate change, and Win the battle to prevent climate change.”
The original Bedouian model featured a comfortable midsole, full-grain leather upper, a moc toe, and was primarily meant as a casual shoe with performance elements like Nike Air cushioning and an Octowaffle pattern outsole, a new innovation at the time. The new BE-DO-WIN sneaker sports modern updates such a synthetic suede upper, cork sockliner and insole, and a durable outsole with rubber tread at the forefoot and heel for added traction. A full breakdown of all materials is currently not available, but it appears to be entirely animal-free.
This new colorway is made up of various panels of Midnight Navy, Thunder Blue, Team Red, and Hyper Royal. Nike branding is placed on the side and a signature multi-colored BE-DO-WIN logo is also found on the back heel. Reflective details throughout the upper helps with any nighttime adventures. An all-black, synthetic leather version of the BE-DO-WIN is also available.
The new Nike BE-DO-WIN ($130 USD) will be available on November 30 at 10 a.m. EST via the SNKRS app.
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