norda has been making a name for itself in the running world. In the last year, it has released its first trail shoe, partnered with Satisfy, and integrated itself seamlessly with running clubs and communities across the globe.
Its mission is to create high-performance, high-endurance running shoes that stand the test of time while employing Earth-friendly materials and processes. Its first product, the norda 001, has already become a firm favorite for runners who prefer tougher trails, the likes of Patrick Stangbye and Elliot Cardin. It’s safe to say that the 001 has been tested heavily these last months.
Now, norda has released an update of the 001 in Stealth Black. This all-black colorway was a request from norda’s customers and, apart from the yellow Vibram logo on the sole, this sneaker definitely fulfills the task.
This is the world’s first and only shoe made with bio-based black Dyneema®. Dyneema® is the super-strong and super-light material that norda uses on all its shoes. Made using waste from the pulp and timber industries in processes powered by renewable energies, the fiber is designed to handle the toughest of environments.
As we’ve reported on before, black is a troublesome color to get right in clothing. Often, black pigment is derived from petroleum and so is inherently bad for the planet. Whilst we don’t have specific details on how norda has dyed these kicks, we hope that it has managed to avoid harmful petroleum-based pigments.
norda has launched the 001 Stealth Black with Scottish brothers Ewan, Jamie and Lachlan MacLean. The MacLean brothers are famous for being the first brother team to row any ocean and the fastest three to row the Atlantic. norda and photographer Moe Lauchert followed the brothers as they ran across the Scottish Highlands in kilts to capture some awesome imagery for the campaign.
Once again, the norda 001 has been put to the test.