This is a first-of-its-kind that’s really going to turn some heads. Swiss footwear brand On has revealed its first shoe made with CleanCloud™, an EVA foam that uses carbon emissions as a raw material.
That’s right. The harmful vapor that pours out of factories across the planet can now be captured, processed and formed to create the midsole of a running shoe. You can feel those heads turning now.
On calls this new sneaker the Cloudprime. It’s a high-performance running shoe, designed for athletes. It features On’s signature cloud-like, bubble sole which is built for comfy landings and springy take-offs. The upper is perforated and is colored with a blue-purple gradient. It looks distinctive like all On shoes do. But that midsole is different.
The Cloudprime is the result of five years of work and a collaboration between six brands. Three of those brands — LanzaTech, Borealis and Technip Energies — form the supply chain coalition that manufacturers CleanCloud™.
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