Reebok has launched a new model of the Floatride Energy running shoe. The Floatride Energy 4 was developed for both experienced runners and newcomers. The sneaker offers the fundamental qualities of a high-performance running shoe, with a more affordable price point when compared to other models.
The new launch is the lightest shoe yet from the Floatride Energy collection, and it introduces the Speed Shift Upper material for the first time. This innovative material provides extra protection and durability, without compromising style, breathability and lightness. The Floatride Energy 4 has crafted elements of embroidery, synthetic leather, and bold midsole color details.
“We’re thrilled to have Floatride Energy 4 join our line-up of award-winning running shoes,” says Keith Stern, Senior Product Manager, Running Footwear at Reebok. “Our goal at Reebok is to support runners, no matter where they are on their running journey. With this new model, we want to encourage both seasoned athletes and everyday runners to try something new.”
The shoe also features the Floatride Energy foam, which offers performance cushioning, giving the shoe a lightweight, responsive ride, it also has a carbon rubber outsole, which consists of a full rubber outsole for extra traction on the pavement. Besides that, the running sneakers also feature an engineered bevel that diminishes heel breaking for a smoother, flexible stride. The Floatride Energy 4 is also a Reebok [REE]CYCLED product, featuring at least 30% of recycled materials in the upper section.
The campaign that accompanies the new Floatride Energy 4, Run Outside Convention, features Reebok athlete Haley Adams and the inhouse Head of Fitness at Reebok and personal trainer, Maillard Howell. They are both tough competitors within their sports fields and show how the new shoe is versatile and has something to offer to different athletes within the running world.
“Early in my fitness journey, I didn’t always see myself as a runner,” says Haley Adams. “Eventually, I realized that running, and being a runner, is whatever you want to make it be. You don’t always need to be the fastest, or first in the pack, but instead just lacing up and getting out there to try something new can be just as impactful.”