ROMBAUT has released a new sneaker model, the NUCLEO Sneaker. After the brand soft-launched it with a limited run on SSENSE, it is now available worldwide.
Founded by Paris- based multi-disciplinary creative, Mats Rombaut, the self-named brand draws inspiration from art as well as and natural and scientific processes, including music. Established back in 2013, the brand focuses on designing vegan fashion, footwear and accessories centered on sustainability. Structured on a limited release basis, the brand aims to connect with a more aware generation across the world.
As far as design and principles go, the brand offers a strong aesthetic and humanistic values. It aims to give consumers a new option for the progress needed at the moment. The brand’s aesthetic features strong colors, distinct forms and bold detailing. It also sees experiments with cultural stereotypes and a hybrid of classic quintessential styles, achieving a new aesthetic based on purity, optimism, and gloom.
The latest launch from the french brand is influenced by the centermost part of the chemical structure that makes up our bodies, the NUCLEO. The sneakers are made from 100% vegan materials and have the brand’s signature athletic sole. The upper features a synthetic leather and mesh, while the sole is made from a mix of Bloom Algae EVA, recycled TPU and natural rubber.
For the campaign, the brand cast ravers, runners and city dwellers to run around lost in four dystopian landscapes, including a post-modern subterranean greenhouse, a Martian red and tan sandy abandoned beach, the rugged turf of a mossy cliffside, and a year-2070, black volcanic island expecting an imminent catastrophe. These distinct sceneries are used as a tribute to escapism from the rationality of corporate society. It also explores key elements of the story behind ROMBAUT, tapping into the outdoors, science, electronic music, irony, youth culture, space, and dystopia.
Being a vegan brand, ROMBAUT has taken on different innovative materials into it’s repertoire. These include Econyl® Regenerated Nylon-Econyl®, a 100% regenerated nylon fiber made from fishnets and other nylon waste; Rise by Bloom Foam, an algae blended resin made from at least 45% renewable content; and both Mabel Apple Leather and Desserto® Cactus Leather. Besides these the felt and satin used are made with 100% post-consumer recycled Polyester PET.
You can now purchase the NUCLEO on rombaut.com.