Presented by Timberland
In its ongoing mission to create a greener future and a net positive impact on the environment by 2030, Timberland has applied its lightweight, comfortable GreenStride™ innovation to its FW21 boots collection. The brand is timeless when it comes to its boot offering, especially when protecting against the environment, but now is an important moment to consider the next generation’s obstacles: protection for and of the environment. Timberland aims to “inspire and equip a new generation to step outside and move the world forward,” as stated in a press release.
The brand’s proprietary GreenStride™ soles, which were originally introduced in spring earlier this year, are a natural foam made from a 75% combination of sugar cane and responsibly sourced rubber. It’s what Timberland calls its most eco-conscious and comfortable experiences the brand has developed.
Sugar cane replaces fossil fuels, and the natural rubber is sourced from rubber plantations that use responsible land management practices preventing deforestation and the destruction of wildlife habitat, the brand notes. Performance was not compromised from the use of natural materials, with GreenStride™ comfort soles cradling, cushioning, and providing a rebound to lessen the pressure your feet feel in every step.
The new FW21 Timberland boots that feature the innovative soles are the GreenStride™ Solar Ridge Waterproof Hikers and GreenStride™ TBL Originals Ultra Waterproof Boots for men, as well as the GreenStride™ Ray City 6-Inch Waterproof Boots and GreenStride™ Edge 6-Inch Waterproof Boots for women. All boots also utilize Better Leather from a tannery rated silver by the Leather Working Group for its water, energy, and waste management practices.
“We’re excited to debut our GreenStride™ eco-innovation in boots, which have been the heart and soul of the Timberland® brand for decades,” said Timberland Vice President of Global Footwear Design Chris McGrath. “Our designers worked tirelessly on these progressive new styles that are built to perform in the outdoors, from the city to the trail and back again. They’re lightweight, waterproof and ready for anything.”
The GreenStride™ Solar Ridge Waterproof Hikers is one of Timberland’s most eco-conscious hiking boots. The model is a modern update of the 1978 Timberland Alpine Hiker and draws inspiration from rugged work boots protecting wearers during off-road adventures by wrapping a rubber sole along the sides, up the heel, and over the toe to the laces. Moisture is not a problem thanks to the brand’s TimberDry waterproof linings, which are also made of 50% recycled plastic.
The GreenStride™ TBL Originals Ultra Waterproof Boots reimagines Timberland’s iconic Earthkeepers, which is known for its eco-innovation because of its use of recycled materials. Similar to the Solar Ridge Hikers, the TBL Originals uses TimberDry technology to keep feet nice and dry despite any weather conditions. While the Earthkeepers original design was more heritage-focused, the new updates, including a redesigned sole that increases flexibility, makes the boot ready for any outdoor exploration.
Just as the men’s GreenStride™ boot styles model after notable Timberland silhouettes of the past, so do the women’s GreenStride™ Ray City Waterpoof Boots and GreenStride™ Edge 6-Inch Waterproof Boots. Each are modern waterproof takes on the classic Original Yellow Boot featuring updated soles: recut to be lighter, more flexible for the Ray City Boots and an exaggerated in size for optimal ground contact on the city streets for the Edge 6-inch Boots. Additionally, the Edge 6-inch Boots use rubber to wrap the heel and side webbing to replace the lower eyelets.
Timberland celebrates the launch of the new GreenStride™ FW21 boots with the voices of global changemakers who “step outside and work every day toward a greener and more equitable future.” Those featured include storyteller and climate optimist Sophia Li, co-founder of the creative and culinary collective Ghetto Gastro Jon Gray, London-based birdwatching collective working to address the underrepresentation of People of Color in the outdoors Flock Together, Los Angeles-based multi-hyphenate creative Ricky Y Kim (aka RYK), and botanical sculptor and artist Olivia Rose.
“When people think of boot culture, they think of Timberland,” said Timberland Global Vice President of Marketing Drieke Leenknegt. “With this campaign, we celebrate our latest boot innovation through highly visual, even artistic creative that inspires ‘Adventurous Doers’ to pull on their GreenStride™ boots and get outside. To bring it all to life, we’ve given a platform to the game changers of today, who take steps every day to move their communities, and the world, forward.”
Sponsored by: Timberland