Vans is taking its most popular surf classics and using a more sustainable approach to breathe more (and longer) life into footwear. Labeled “Eco Theory,” the new Earth-friendly collection reimagines iconic silhouettes, including the Slip-On, Authentic, Sk8-Hi, and Style 36, by using responsibly-sourced, natural materials.
“Being earth-conscious means more than just utilizing responsibly sourced materials. It means taking a holistic approach to health and sustainability. These key values are the guiding principles in crafting this collection, with the goal being to make a more thoughtful product from the ground up,” the brand says.
All models use an organic cotton canvas upper that is certified GOTS (Global Organic Textile Standard) with no use of pesticides or harmful chemicals. The brand’s all-new natural rubber compound is developed to completely replace petroleum-based/fossil fuel rubber without compromising the grip and durability the shoes are known for. The Authentic, Sk8-Hi, and Style 36 models utilize hemp for its laces – a natural fiber that is durable, anti-microbial, and requires less water to grow.
“Sustainability has to be at the forefront of Vans for the future. It’s a fantastic moment to own the space and contribute to a more sustainable way of producing,” said Vans sponsored professional surfer Dane Gudauskas who also serves as the face of the new line.
The efforts of the “Eco Theory” collection is, as the brand says, “one of the first steps in [Vans’] journey to a broader sustainable offering.” We’ve seen similar remixes of products from the brand such as the “Be Cool to Your Living World” collaboration with artist Chris Johanson.
It’s an ongoing effort with future generations in mind which include using 100% renewable energy for operating all facilities by 2025, having 50% of all polyester sourced from recycled materials by 2025, and expanding its shoe recycling program at a global scale by 2023.
In other footwear news, check out adidas and Parley’s latest Ultraboosts made from recycled plastic.