Feb 03, 2022
by Daniel Navetta
Welcome to Year 2 of FUTUREVVORLD
by Daniel Navetta
Feb 03, 2022

Welcome to FUTUREVVORLD year 02.

One year of our journey to inspire consumers, designers, innovators and brands is officially in the books.

In year one we tested this hypothesis: is there a new generation of people who are interested in prioritizing environmental awareness and environmental impact in their fashion, footwear and design purchases? And the answer was a clear “Yes.”

To us, that’s not obvious, but there’s much more work to be done. The real question is how?

2021 was a year in which we proposed concepts to revolutionize running sneakers, improve the outdated (and bot-controlled) model of footwear “drops” and decrease waste in sneakers. We also launched the “Progress Over Perfection” podcast and brought you daily news on meaningful product releases and material innovations. In 2022, we’re going further.

Without giving too much away, you’ll be seeing a lot more of us this year as we stretch into original video content and even physical activations. We’ll also deliver more long form editorial content, designer features, and original stories about the most influential voices in our growing ecosystem of thoughtful leaders and creators.

FUTUREVVORLD is here to stay and expand, but that’s only because you want us here. So, thank you for showing us support by reading and sharing our stories on .com and social. Thanks for making our podcast a huge success (Season 2 is coming soon!), and thanks for encouraging us to stay true to our mission.

We’re inspired by you and some of the things we’ve learned in year one: the community is expanding, mindfulness and innovation are two tools we’ll need to keep keenly sharp, and if you’re not changing something, you’re choosing it.

To commemorate year one, over the next week we are rolling out a campaign that affirms our original mission. Please share it far and wide.

Thanks for being a part of this mission.

With love, gratitude and respect,

Daniel & the whole team of writers, editors, and designers that make FUTUREVVORLD possible.