FUTUREVVORLD is back with the fourth episode of Progress Over Perfection, an ever-evolving podcast that explores Earth-friendlier projects and greater environmental responsibility in fashion, footwear, design, and culture.
This week, FUTUREVVORLD’s Co-founder Daniel Navetta and Executive Editor Bob Marshall dissect the T-shirt, looking into streetwear’s love affair with this ubiquitous piece of clothing and how brands and retailers are reimagining it to help build a more sustainable future.
The hosts first speak to Alan Mak, Founder of Version Tomorrow and Managing Partner at New York fashion house Public School. Version Tomorrow is a first of its kind premium blanks company that makes high quality, sustainable basics using a proprietary blend of recycled and organic cotton. FUTUREVVORLD worked with Version Tomorrow twice this year, once on a T-shirt that challenged the streetwear industry to consider more sustainable blanks, and another celebrating the halfway point to April’s Earth Day.
After learning about the process of making new, Earth-friendlier tees, the hosts are then joined by Jacob Hanna, the Development and E-commerce Special Projects Lead at Goodwill Southern California, the non-profit thrift store with over 100 years of experience in serving impoverished communities. In this segment, Jacob speaks on the need to keep items that currently exist in circulation for as long as possible and how buying vintage is the best way to help.
Finally, the episode concludes with a discussion with Brice Partouche, the Founder, CEO and Creative Director of Satisfy Running, a French clothing company that makes apparel for the modern runner, one who prioritizes style and sustainability. Throughout its line, Satisfy experiments with eco-conscious materials, fabrics and dyes, without losing any performance capabilities. Most recently, FUTUREVVORLD reported on Satisfy and Runner’s World magazine’s collaboration, where the two dropped repurposed vintage tees and the Moth Eaten T-shirt — an organic and recycled cotton tee with body-mapped ventilation.