Welcome

A hub for Earth friendlier projects and so much more.
Our community extends to social media and the FVV newsletter. Stay connected and help us amplify the movement.

The upper of the New Balance “Jaden 574” is made up of 73% surplus materials, 18% virgin materials and 9% recycled content.

Read more

The refurbished sportswear collection is developed in partnership with New Balance and circular solutions provider The Renewel Workshop.

Read more

Too many running sneakers are discarded because their soles are worn out, while their uppers still have life. But what if brands offered resole services to prevent that? We explore that very idea.

Read more

Jaden Smith and New Balance continue their partnership with the “Trippy Summer” collection that’s both vegan friendly and features recycled materials.

Read more