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NO MORE SNEAKERS. IT’S TIME TO BREAK THE CYCLE. 
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Ocean Plastic

LATEST
Design
Apr 12, 2024
by Karl Smith
Plastic Progress: How Parley for the Oceans Reframed Recycling & Continues Pushing for Real, Radical Change
> How a New York creative agency became a force for progress, changed attitudes on recycling, collaborated with adidas and Dior, and how it's all about to change again.
Fashion
Mar 19, 2024
by Karl Smith
Raised By Wolves Is Raising the Bar on Everyday Wear
> Giving a new lease of life to a whole lot of deadstock material and pushing a big-name collaboration to new Earth-friendlier places.
Fashion
Feb 19, 2024
by Karl Smith
Zero Sales, Zero Problems? What Renewcell’s Bankruptcy Says About the Future of Material Innovation
> With exclusive insight from the Swedish innovator, what can a dip in next-gen uptake tell us about the future of progressive fashion?
Fashion
Oct 29, 2023
by Karl Smith
Recycled Plastic Won’t Save Us. Could Recycled Leather?
> New technology is making recycled leather Earth-friendlier. Could it (and should it) soon replace plastic as our go-to sustainable material?
Fashion
Oct 25, 2023
by Karl Smith
Patagonia’s Warmest Jacket Ever is Made from Ocean Waste
> Constructed from 100% recycled GORE-TEX, using sustainable fabric made from recycled ocean plastic by Pharrell's Bionic Yarn.
Footwear
Jul 30, 2023
by Sofia de la Cruz
Are Saucony’s ECONYL-Powered “Midnight Swim” Sneakers Pushing Forward Or Treading Water?
> Where some see trash, the global performance running brand sees treasure. But does virgin leather hold them back from real progress?
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